Can You Spot the Ad?

During this lesson, students will explore branded content and develop the ability to distinguish between branded and non-branded images and videos online and offline. This distinction will be cultivated through a series of questions and interactive discussions.

Adversmarts: Understanding Food Advertising Online

This instructional content is tailored for educators guiding students through the lesson, equipping them to explore online advertising, understand marketers’ strategies, and engage critically in media literacy discussions. During the session, students grasp online advertising concepts, observing how marketers create immersive digital environments for children. […]

Break the Fake Lesson Plan: What’s in the Frame?

This instructional content is tailored for educators guiding students through the lesson. It introduces students to the concept that media can be misleading and encourages exploration of how creators intentionally frame media presentations, prompting contemplation of what remains beyond the scope. The objectives of this […]

Break the Fake: What’s real online?

This tailored instructional content guides educators in facilitating a lesson where students confront the challenges of discerning genuine from false online information. Through structured steps, students learn to verify online content and then creatively synthesize their understanding by designing a poster that underscores the importance […]

Girls and Boys on Television

This tailored instructional content guides educators in facilitating a lesson where students discuss children’s television programming and its portrayal of gender roles. Through discussions, students identify unfavourable aspects in these portrayals and craft their TV characters that challenge these negative representations. The lesson draws from […]