Menu
English
Teaching Resource
Teaching Resource
Adversmarts: Understanding Food Advertising Online
Last updated 2024/05/27
Description
This instructional content is tailored for educators guiding students through the lesson, equipping them to explore online advertising, understand marketers’ strategies, and engage critically in media literacy discussions. During the session, students grasp online advertising concepts, observing how marketers create immersive digital environments for children. After studying advertising techniques, students participate in an educational online game, “creating” a website for the fictional cereal Co-Co Crunch. They then analyze natural commercial environments, identifying common “weasel words” used by advertisers.
Curriculum Connection
A1. Transferable Skills
A2. Digital Media Literacy
A3. Applications and Contributions
This lesson aligns with the Ontario Language Curriculum as students embark on a comprehensive journey to understand immersive online environments and their commercial objectives, particularly concerning food product websites. Through this exploration, students develop the skills to identify website purposes, intended audiences, and associated advertising elements, fostering media literacy (A1.1). They grasp digital and media text forms, enhancing their analytical abilities (A2.4) and engaging in innovative problem-solving with digital tools (A2.6). This cross-curricular approach extends learning beyond this context (A3.1), fostering practical application. Furthermore, students delve into strategies marketers employ to engage children online and gain awareness of the Internet's commercial nature. This lesson cultivates media literacy, critical thinking, and practical proficiency, all aligning effectively with the curriculum's goals.
One Comment
Share your thoughts
You must be logged in to post a comment.
Funded by
Funding for ONlit.org is provided by the Ministry of Education. Please note that the views expressed in these resources are the views of ONlit and do not necessarily reflect those of the Ministry of Education.
© 2024 ONlit. All rights reserved.
More great lesson ideas that integrate expectations from Strand A. A great exemplar.