Adversmarts: Introduction to Food Advertising Online

In this lesson, students grasp online advertising’s essence and marketers’ creation of captivating virtual spaces for children. After learning advertising techniques, students partake in an online game, practically simulating a website promoting the fictional cereal Co-Co Crunch. This hands-on exercise applies learned strategies, showcasing comprehension of advertising methods. Through active participation, students gain insights into…

Can You Spot the Ad?

During this lesson, students will explore branded content and develop the ability to distinguish between branded and non-branded images and videos online and offline. This distinction will be cultivated through a series of questions and interactive discussions.

Break the Fake Lesson Plan: What’s in the Frame?

This instructional content is tailored for educators guiding students through the lesson. It introduces students to the concept that media can be misleading and encourages exploration of how creators intentionally frame media presentations, prompting contemplation of what remains beyond the scope. The objectives of this session encompass acquainting students with the unreliability of certain online…